The International Cricket Council has partnered with Google to increase fan engagement in women’s cricket. “The collaboration will lead to the world cricket governing body leveraging Google’s advanced technology and commitment to supporting women’s sports, enhancing fan engagement and increasing accessibility,” the ICC said while announcing the partnership on August 29.

The initiative comes as ICC prepares for two marquee events - the ICC Women’s Cricket World Cup 2025 in India and Sri Lanka and the ICC Women’s T20 World Cup 2026 in England and Wales.

The ICC-Google alliance follows the announcement of Unilever as the ICC’s first global women’s partner earlier this year to boost further growth and visibility of women’s cricket. Google products such as Android, Google Gemini, Google Pay, and Google Pixel will be involved in making the fan experience more ‘dynamic, accessible and meaningful’. According to the ICC, the integrated ecosystem will bring fans closer to the game's key moments, players, and stories.

“This partnership with Google is a landmark moment for women’s cricket and underlines our commitment to taking the women’s game to even greater heights. By harnessing Google’s world-class innovation, we will be able to create more engaging experiences for fans and bring the sport closer to people everywhere,” ICC Chairman Jay Shah said.

“Women’s cricket is growing faster than ever before, and this collaboration will not only help accelerate its global reach but also inspire future generations to see cricket as a game where they belong,” he added.

Shekar Khosla, VP Marketing at Google India said that the company is proud to partner with the ICC to bring fans of women's cricket closer to the game through our technology.

"Cricket has always been about community and shared passion. This alliance is not just about a single tournament; it's about building deeper engagement, making the sport more accessible, and enabling fans to feel a stronger connection with what they care about,” Khosla added.